It’s obvious from looking at their window display that On Off Digital World seems to have all the latest in consumer electronics, though their real bread and butter comes from selling to tourists some desperately needed photography equipment. World-famous Times Square is well within walking distance, and lots of photo ops abound throughout the neighborhood, too. Tourists are a naturally captive audience, willing to pay just about any price, as they are on holiday and unlikely to shop around for bargains on esoteric hardware and supplies when photo ops abound and time is ticking by.